our story
about brand in one
Brand In One is a privately owned brand consultancy and communication agency co-founded by Dinesh & Valérie Burrenchobay in 2008. Valérie is the Managing Director of Brand In One.
In order to provide comprehensive and tailor-made services to Brand In One’s clients, Valérie and Dinesh work with a strong network of individuals and agencies (both local and international) whose skills are diverse and complementary. Their approach is to carefully select a bespoke team whose talents are best suited for a given job. This provides a flexible, creative and cost effective approach to resourcing and ensures win-win situations for everyone.
All associates observe the same rigorous work ethics as Valérie and Dinesh and are similarly passionate individuals fuelled by a positive “can do” attitude. They also share creativity as a passion, have an eye for detail, and believe that learning is a lifelong process to be shared.
As such, the company is deeply committed to ongoing research and innovation to stay on top of its game.
at brand in one, we believe in...
These values are our guiding Northern star, driving us in our actions on our daily basis. They are deeply engrained as our Core Values and are reflected in everything we do and in every interaction we have. We would love to tell you more about those values and get you to experience them first hand.
PASSION
TALENT
INTEGRITY
CARING
Tailor-made team and services
We have been fortunate to work with some brilliant people: our made to measure team, our creative partners and of course our clients.
Our skills, experience, backgrounds and network are extensive but we are all united by our passion to deliver the very best work for our clients everyday in the most cost effective and productive way.
And to bring in lots of energy !
VALÉRIE & DINESH'S APPROACH is to carefully select a bespoke team whose talents are best suited for a given job.
valérie burrenchobay,
brand and communications architect
Valérie holds an MBA from Durham University (England), a BA (Hons) from the City of London Polytechnic (England) and a DUT “Techniques de Commercialisation” from the University of Bordeaux (France). She is now a seasoned professional with over 25 years' experience, both in Europe and in Mauritius.
Valérie gained invaluable experience during the first part of her career, working with the very best in the fields of publishing (Pitman Publishing, part of Pearson Professional), hospitality, luxury, haute couture, wine and media.
She was also Director of Communications of two of the biggest and most prestigious hotel groups of Mauritius (One&Only Resorts Managed By Kerzner International/Sun Resorts 1996-2007 and Naiade Resorts 2007-2008, now Lux Resorts). She has excellent hands-on experience for the delivery of communication strategy and material that meets the industry’s highest standards of quality.
At Kerzner International, she gained extensive experience working with some of the most respected brand companies and advertising agencies in the world (Landor, Pentagram, M&C Saatchi, to name a few) to develop the famous luxury One&Only Resorts Brand. During this exhilarating branding exercise, Valérie developed a true passion for branding. Being a cross-functional discipline, it inspired her as it linked her core competencies in marketing and communication to the overall strategy of a company.
She wanted to do more of it… and wanted to expand her view of the world while sharing best practices. Brand In One was born in 2008.
VALérie in a few words
Valérie was born in Bordeaux (France) and raised on a family wine estate ‘Chateau Magondeau’ in Fronsac. Her sources of inspiration largely come from her parents and their entrepreneurial hard working spirit which shaped her youth and her way of always treating the Client as ‘king’. Her International Marketing postgraduate studies led her to Mauritius via London where she met her Mauritian husband, Dinesh. She is now Mauritian and has been living and enjoying Mauritius for over 25 years. Valerie’s unique style of exhaustive analysis and original perspectives stems from these unique international and local background and experiences.
Valérie is a bubbly, vibrant individual whose ardor and passion for life are highly contagious. Invested and committed, she spares no effort in everything she undertakes and is by nature a true go-getter. Having spent many years in the demanding field of luxury first at Thierry Mugler Haute Couture (Paris), then at One&Only Resorts (Mauritius), Valérie’s standards of quality are uncompromising and her personal motto is to continuously challenge and surpass herself. She expects no less from all those she works with… collaborators and clients alike.
Full of fun and good humour, Valérie enthusiastically shares her expertise with her clients. One must be warned though: her direct, no-frills approach has become legendary.
During her spare time, Valérie can be found walking on the beach or reading a book next to her better half. She also enjoys travelling, photography and exploring new cultures with their two daughters.
Dinesh wanted to share from his experience and contribute more to Brand In One’s future development.
Dinesh burrenchobay,
CO-FOUNDER AND business STRATEGIST
Dinesh has had a rich career spanning over 35 years working at very senior executive positions in the Hospitality, Aviation and Mixed Use Real Estate industries. He is the co-founding partner of Brand In One Ltd with Valérie. He holds a BA (Hons) Business Studies from the City of London Polytechnic and attended Executive Programmes both at HEC Business School (France) and Cornell University (US). He is a Fellow of the Institute of Directors, Mauritius.
With a comprehensive HR background, he set up the Corporate HR office at then Sun Resorts Ltd (now SunLife) in 1995, as the company grew exponentially with a series of back to back hotel openings where he very quickly put his imprint among the Executive team of the group both locally and internationally. He was selected to be part of the opening teams in numerous global hotel openings and operations (Mauritius, UAE, Maldives, Seychelles, Bahamas...) for the luxury hotel brand One&Only Resorts/Kerzner International.
In 2005, he was headhunted to join Air Mauritius, the national airline of Mauritius as Executive Vice-President – Human Resources & Organisational Development at a crucial time in the airline's history. He lead a team which successfully completed a series of long outstanding crucial union agreements with Pilots, Cabin Crew and Ground Staff while setting a future roadmap for the revitalised HR function. He was also part of the core Executive team of the airline and worked very closely with McKinsey Consultants for a much needed transformation programme.
In 2007, he was recruited to become the Chief Operating Officer of Veling Ltd, a niche Aircraft leasing company with offices in Mauritius and UK to oversee the operations where he also crafted the unique concept to full operational launch of the YU Lounge (now Jet Prime) private jets lounge and terminal in Mauritius and St Kitts & Nevis, a one of a kind private jets lounge and services. He is currently, a Board Director at Jet Prime Ltd.
In 2011, he was appointed as a Board Director of the Hospitality Division of the Currimjee Group in Mauritius, before being appointed as the Managing Director in 2014, with hotel developments in Mauritius and Seychelles working with global hotel group Minor Hotels, the hotel operator. There he lead a close knit team that worked on the renovation, reflagging of a 124 rooms resort in Seychelles up to sale and also on the concept, design, construction and successful launch of the first five star Anantara Resort & Villas (164 rooms and 8 Villas) in Mauritius.
In January 2022, Dinesh decided to embark on a career break to spend more time with his children and family while travelling extensively with them to unique places like Iceland and the Canadian Rockies.
In August 2023, he became a Consultant with Brand In One to define and implement the future stages of growth while assisting on major projects. He wanted to share from his experience working with the very best in their fields while contributing more to Brand In One’s next stage of future growth.
Dinesh in a few words
Dinesh was born on the tropical island of Mauritius and raised in a family whose history is intricately linked with the independence of his country. He met Valerie during his university studies in London and they both now live in Mauritius.
He is deeply inspired by the strong values and ethics passed on by his father, a former Governor-General of Mauritius and one of the highest ranking Civil servant that the country has produced. He clearly understands the intricacies of diplomacy and dealing with high level Government authorities.
Dinesh started young in the luxury Hotel business working at the time, with the very best in the industry and developed an acute understanding of customer experience while developing an eye for details.
He is a keen and calm listener while being able to analyse a situation very rapidly and offering quick implementable solutions. He has been described as extremely professional in whatever he does and has developed an extensive network of professionals around the world over the years.
Dinesh is a performance driven individual while his motto is definitely “Keep Pushing"! He has successfully led a number of cross functional teams in different parts of the world to achieve their company objectives. He enjoys encouraging and coaching young professionals while sharing his experience to always do better.
Dinesh has excellent communication skills, is fully bilingual (English & French) and never compromises on his standards.
He is actively involved in social community work in his village of Trou d’Eau Douce where he lives. He enjoys reading, international travel with his family and discovering new cultures.
He is an avid Formula One motor-racing fan having attended a number of F1 races as guest of one of the main teams.
Brand In One is a brand strategy, design and experience consultancy based in Mauritius. We bring positivity and energy to your brand for better creative and commercial outcomes.
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